Jason Keath is the CEO of Social Fresh, the leading social media education company for marketers. He works with industry leading brands, agencies and vendors to produce social media conferences and online social media training programs. Follow him on Twitter @jasonkeath.
Human beings are social by nature, and not surprisingly, we choose to spend much of our talkative time on Facebook.
Comscore released data in December 2011 that showed Facebook is virtually synonymous with social media. Worldwide, people spend three out of every four minutes of their total social networking time on Facebook.
Establish clear commenting guidelines for your Facebook Page. When you do need to enforce these rules, publicly available guidelines will help subdue any arguments by fans and and minimize second-guessing by page admins.