Online video is probably the most powerful marketing tool you’ll ever use online.

Perhaps many of you already know that having video on a website produces better conversion rates; but how many of you know, or even thought about the SEO benefits of having video?

Web video is a disruptive technology that is changing the SEO game; Google purchased YouTube for $1.65 billion – is it wise to say that their algorithms have been changed/enhanced for web video? Of course it is.

It’s been proven that one can obtain a good ranking on Google overnight using web video – this requires the right skill set and up-to-date knowledge; Google now rates video higher than large articles, videos that have good relevant (metadata) titles, descriptions and keywords used for the video’s name (i.e. instead of using 77034_jp.mp4, use hotelname-kings-lynn-norfolk-east-anglia.mp4) – are more likely to be brought forward within the SERPS (search engine results pages).

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