Future Success Lies in Mobile Web Optimization

Businesses are always looking for ways to reach more consumers and boost their bottom lines.

Here are some statistics worthy of attention:

• Mobile shoppers now convert 160% more often on sites optimized for smartphones (Bill Siwicki, Managing Editor of Mobile Commerce for Internet Retailer
• Non-optimized sites for smartphones have a conversion rate of 23%
• Optimized sites for smartphones have a conversion rate of 60% (NetElixir study)

The study cited in Internet Retailer reviewed 53 retail web sites, some sites optimized and some not optimized for mobile devices. The study showed that consumers shopping on smart phones engaged in higher total purchases. In addition, their average orders were higher in value when buying from optimized sites. In fact, average order values for shoppers on mobile-optimized sites were 102% of the average order values for sales when shoppers used pcs — on the same retail sites.

Impulsive buying on mobile devices

Consumers who buy on smartphones tend to be impulsive buyers (80% of buyers admit their purchases are impulsive driven — Huffington Post. Mobile device purchases do not necessarily occur just because consumers are searching and buying while on the go. According to Google, people do 77% of their internet searches on smartphones or tablets at home— where pcs are also available. Overall, people find mobile devices more convenient than pcs.

Is your site mobile friendly?

Navigating websites that are not optimized for mobile phones can be awkward. Finding contact pages or links can be challenging. Content layouts are often chopped off. Fonts are frequently too small to read and some sites take too long to load. Consequently, one-third of mobile shoppers leave sites that are not optimized.

Mobify.com reports that 57 percent of users will not recommend a business with a poorly designed mobile site.

If your website is not mobile friendly, consider making your marketing more effective.

Discuss building a responsive website with Sparta Komissarova. At Internet Guru Girl, we build mobile optimized sites. In fact, our sites are user friendly on all platforms — desktops, laptops, smartphones, iphones, tablets and ipads.