How do blogs add value to your online marketing?

Relevant content that is informative attracts readers. People search online for data to solve problems, to receive advice and to gain knowledge. By adding blogs to your website, you open the door to improved marketing in a number of ways.



Close to 80 percent  (77%) of web visitors read blogs on a regular basis, according to

What do statistics reveal about blogging?

According to HubSpot:

  • “Brands that prioritize blogging see 13 times more ROI than brands that don’t.
  • As of 2022, there were over 600 million blogs across the internet. (Growth Badger, 2022)
  • Blog posts are the most popular content format, with 9 out of 10 marketers using blogging to achieve content goals (SEMrush, 2023)
  • 80% of internet users interact with both social media sites and blogs (DemandMetric)
  • Websites with active blogs have 434% more indexed pages… (BKA Content)
  • Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog (DemandMetric)”


Increase website traffic

Statistics published by HubSpot Marketing show that companies with blogs have 55% more website viewers than companies who don’t include blogs. Another benefit is that blogs add fresh content to your site on a regular basis.

What Can Blogging Do for Your Business?


SEO benefits

Fresh content is a factor that search engines take into account when ranking websites. The number of indexed pages is another factor along with keywords. By increasing fresh content that incorporates keywords and by indexing pages, a business can make their company website more prominent online. Quality content with keywords that follow SEO best practices for online marketing (not overused) can help to optimize your site. An organically written blog with valuable content for readers can index and appear in Google searches, sometimes for years. This fact alone helps to attract new clients or customers.


Build relationships

By sharing your knowledge with readers, they become engaged. When they see value in what your post is providing, they are more likely to become a client. Your blogs can answer common questions and show them how to meet their needs. You can also educate website visitors about the topic of their search so they can thrive better in life. There are a variety of online formats you can use to reach viewers, whether creating a new customer or maintaining contact with existing ones.

Develop your brand

As you make the relationship with readers more vital by showing the personal side of your business, you also develop your brand. A business that appears distant or cold can redefine itself in a more personalized way. Studies done by Demand Metric show that after reading blog content, 82% of customers felt more positive about that brand. Big businesses and small businesses alike use blogs to develop their brand. It’s an integral part of web marketing for companies across the U.S.

Social media marketing

Businesses share content through social media marketing. The same blog posted on your website can be posted to social media accounts such as Facebook, LinkedIn, etc. Doing this does not adversely affect your SEO rankings. By comparison, duplicative content on websites can harm SEO. Furthermore,  your social media platform can provide a link and ask readers to like and share the blog post.


What about marketing your business?

Internet marketing tools can boost profits. IGG offers the following online marketing services:


“Ignoring digital marketing is like having a business and not telling anyone. It makes you less relatable.”

Improve your marketing

Our experienced web content writers have been writing blogs for years. They follow SEO best practices and can help you promote your brand. Gain a competitive edge by incorporating blogs into your marketing plan.

Call 214.415.4547 or contact us online to arrange a free consultation.

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I would love to help you grow your business through online marketing. Drop me a line.

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